FRONT - A Strategy, Design and Technology Studio

Once upon a time, a group of executives looked nervously around the table at each other. After months of planning, effort and investment, the new company website that had promised so much was practically useless. The figures didn’t lie. Even their good clients had commented on how disappointing it was. Everyone felt embarrassed and frustrated as the CEO confirmed that they needed to start again.

This cautionary tale of project failure and regret plays over and over again in boardrooms around the world. Well intentioned CEOs and marketing directors take the plunge to get their businees on the Web 2.0 map, but they overlook the fundamental building blocks for web success. 

This is not just a waste of a specific project – it’s a massive missed opportunity for the organisation to step up a level, introduce some exciting innovations, and create a flexible web platform that will evolve dynamically with the business in the future.

A successful project starts with a well thought out project brief.

This is why we developed the Front Project Planner – to share our experience and help you set strong foundations to achieve your goals.

This planner takes you through 5 cores avenues of exploration and builds your understanding of what you need to:

be clear on your purpose
by helping you create a clear picture of the organisational issues the web can impact and how to align your web strategy to deliver a tangible result;

really understand your customers
by helping you think through who your site is for, what they’re looking for and how you’re meeting their needs;

make the most of what you have
by highlighting how to examine your current site’s performance, content strategy and gaps;

define the ultimate online experience
by encouraging you to to think visually and emotionally about how you want users to react to your site; and

involve the right people
by considering which attititudes, skills, experience, expertise, and connections you’ll need on the project and delivery teams to make your project a success.

We hope you find it helpful, easy to use and that your project tale has a happy ending.