FRONT - A Strategy, Design and Technology Studio

User Experience

The best online experiences are the ones we barely notice.

Think about the sites you love and hate. We bet your hate list is longer. That's because we remember the sites that are painful to use, but we go back to the ones that aren't.

Great experiences are effortless. Information is easy to find and the tools we use to complete our online tasks work just how we'd expect them to. That's user experience design at work.

We can help you deliver a user experience that:

delights your users;
meets their expectations by grouping content in ways they would do it themselves; and
allows them to successfully complete their goals with no fuss.

We draw from various toolbox methods and techniques to achieve these outcomes, adapting our approach based on each project’s context and unique challenges. We can help you create a compelling user experience by:

Documenting User Needs

We apply insight from customer research (often captured using personas) to create a blueprint of how your website, product or service will work.

This creates clarity about what the final product will be and allows changes to be made quickly and cheaply before development begins.

Typical outputs: wireframes, specifications

Making Content Findable

How content is structured is called information architecture. It includes what categories, headings, labels and meta-data are needed to make your content findable.

We can help you make your content easier to navigate, either as part of a full web project, or by carrying out customer research, a content audit or usability evaluation.

Prototyping

To turn great ideas into great experiences, we have to make those ideas tangible, test assumptions and generate feedback on what your customers really want.

We can help you improve the quality of the experiences you offer by building a prototype (a basic working model), testing it with real people and improving the design of your site or product based on the results.

Testing Usability

We can help you test the effectiveness of an existing system or a new website, product or service design by observing how people behave when using it, instead of relying on what they say they do.

This eliminates reliance on subjective opinion, provides actionable feedback and is proven to increase a website’s effectiveness.

Measuring & Improving

We believe in Kaizen: a philosophy of “change for the better”. Delivering a great web experience is not a one-time activity or special project; sustained success requires your website to keep getting better over time.

We can help you gather and analyse data to measure your website’s effectiveness and then determine which changes will have the most impact. We can also support your internal team to ensure you have the right systems, processes, people and capabilities to make continuous improvement a natural part of how you do things.