Customer Research

Sites that suit themselves fail. Sites that suit their users prosper

Knowing about your users in detail will shift the focus from the theoretical — what you could do — to the practical — what you should do.

Customer research can dramatically strengthen your project scope, content strategy, user experience, customer engagement model and visual design by giving you concrete facts you can use to make project decisions in these areas. It can tell you about:

  • what your users really think and not just what they say;
  • what matters to them;
  • the role your site plays in their daily work/life routine;
  • how they act on your site (where they click and don't);
  • which other sites they visit and why;
  • which content they consume on your site and why; and
  • what they want/need to be able to find/do when they visit you.

We offer

  • primary research
  • qualitative interviews (stakeholders and customers)
  • click analysis
  • audience analysis
  • analytics review
  • persona development

Thinking of starting a web project?

If you're reviewing the effectiveness of your existing web presence, or thinking about starting something new,

Get our Project Planner

FRONT, Alexander House, 17a Ormeau Avenue, Belfast, N.Ireland, BT2 8HD • 028 9032 0970

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