FRONT - A Strategy, Design and Technology Studio

Being 'social' on the web means one thing — being where your clients are and having real conversations with them. Relationships matter, and the more personal and interactive they are, the more beneficial they can be.

Using your web strategy as a guide, we can help create a customer engagement model that will:

• identify where your key customer touchpoints are;
• make sense of the trends;
• specify which channels best fit your goals and why;
• focus your conversation on the people who care about what you have to say;
• spell out how to resource and manage the channels; and
• schedule when to engage and who's responsible.

We offer

• customer segmentation
• touchpoint mapping and value analysis
• social tool and channel selection
• social media capability training
• consultancy on influence strategies and lead generation
• social media metrics development

• More about this

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  Web 2.0: Joseph Smarr – Online Identity Wars

  Paul May

• Elsewhere on the web

• 1,000 percent increase in customer engagement? Samsung shows how social media is done

  Brad McCarty - The Next Web

• What Social Media Means for Customer Engagement

  Linus Gregoriadis - Econsultancy

• Videos

• Conversations Conference, London

• Be Where People Are

• How to Pick the Right Social Media Style

• Content Strategy
• User Experience