FRONT

April 29, 2008

FRONT Launches site for My Blue Nose Friends

Carte Blanche Greetings is one of the world’s largest and best known greeting companies. Their anchor brand, Tatty Teddy, is one of the world’s best loved characters, and is soon to be joined by a range of new blue nose friends; expanding the Carte Blanche product range significantly.

FRONT was given the challenge to create an immersive online experience to support the launch of ”My Blue Nose Friends” - an experience that needed to be sensitive to the existing popularity of Tatty Teddy while also showcasing the cute new range of characters. The site needed to draw on the skills and talents of the Carte Blanche art studio who create the core artistic assets for the company’s products (and who are incredibly talented it has to be said). FRONT also needed to understand and be sensitive to the huge and loyal Tatty Teddy fanbase; tailoring artwork, language and functionality to captivate these key users.

FRONT worked closely with Carte Blanche to understand their business case, their users and their core brand. We then worked closely with the Carte Blanche Greetings art studio to create an intricate animated sequence that tells the story of the Blue Nose Friends and enhances the story of Tatty Teddy as well. The animation sequence is wrapped in a cute, friendly and useful website which encourages users to download and share content, allowing them to take part in this huge step forward in the world of Tatty Teddy.

The site will be rolled out over several phases, with more chapters of animation and further layers of functionality being added to support the launch of the products in Summer 2008. We’re keeping the exact details of the next phases under wraps for now; but you should visit mybluenosefriends.com to see the start of this very special journey for Carte Blanche Greetings.

Working on this project has given us a warm fuzzy feeling inside; we hope you enjoy it!