Seems that community interaction online is growing rapidly. Two nice examples are Elan Snowboards and Wee World.
Elan Snowboards helps promote it’s products by building an active community through the website. The community is made up of both the public and pro snowboarders who use Elan’s product. I think most snowboarders would find this website engaging, whether or not they own an Elan snowboard.
Wee World is another online community based around the idea that you can create an Avatar of yourself and interact with other site users. The cartoonish avatar design process is a simple and absorbing way to attract users who then become part of the community. You can even create an avatar for MSN, myspace, skype, xanga.com or blog if you like. Here’s my attempt…
http://www.weeworld.com