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FRONT - A Strategy, Design and Technology Studio

Helping you deliver exceptional experiences online

We help our clients get real benefits from the web by having better conversations with their customers.

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We’re committed to delivering excellent, innovative work. Our mission is to create better interactive experiences: the company was founded in 2000 with the goal of creating sites that people would really, really like. Read more of our thoughts on design on the FRONT blog.

We’re a small, growing company and build long term, collaborative relationships. with clients across the UK & Ireland, This let’s us develop a deep understanding of what’s important so that your customers’ experiences online gets better and better over time (which is why most of our work comes from existing clients and referrals).

Read more about our studio environment.
Information Architecture in the Front studio, part of our user experience design and web application development practices

Our Approach

At FRONT, we think great experiences are about far more than just aesthetics. That’s not to say that looks are unimportant – our reputation as a studio is built on beautiful work – but that we must go beyond the superficial by trying to genuinely understanding users’ needs and wants.

To deliver projects, we use a mixture of customer experience strategy, user centred design and agile development. We:

  • think every project should be brilliant and remarkable
  • take pride in our work
  • do what we say we’ll do
  • work as one team

See our recent project work and case studies.

Capabilities & Services

  • Strategy & Planning;
    How do we create and sustain competitive advantage using the web?
  • Social Media;
    How do we engage our customers in conversation using digital media?
  • User Experience Design;
    Who are our users and how can we build a close relationship with them? How do we create an experience that is worthwhile for users every single time?
  • Web Application Development;
    What tools do we need to apply to deliver on our strategy and delight our users?
  • Content Creation & Management;
    How do we effectively create, manage and publish text, images, audio, video and other content?
  • Measurement;
    How do we know that we’re doing the right thing and how do we learn from what we’re already done?

Our previous experience spans a broad range of web services, including consultancy, project scoping, website design, web application development, rich internet applications (eg flash / flex), implementing content management systems, and developing APIs.

Our People


FRONT is an eclectic team of creative thinkers, designers, technologists, project managers and writers. It’s rated as one of the world’s top web studios for one reason: its people.

Paul McKeeverPaul McKeever, Managing Director I co-founded the company with Jamie in September 2000 and have an incredibly diverse role leading the team here. I’m involved in every project through the senior supplier role, which means ensuring that projects are progressing towards expected outcomes and that things are going well in terms of quality and timeliness.

I’m a professionally qualified project manager (Prince2 Practitioner), and am working on a research project to complete my Master’s based on the idea of co-creation of value (some of the theory behind how online communities create value).

Jamie NeelyJamie Neely, Creative Director Jamie leads the studios creative output and specialises in user experience strategy / design, information architecture, storyboarding and the development of creative concepts.

During a project Jamie will take a keen interest in linking a company’s strategy to the experiences it offers consumers online through a clear design approach. Project interests also include brand development and the creation of appropriate visual language.

Paul MayPaul May, Business Development Manager Paul has over 10 years experience delivering media and business projects having worked for several Dublin agencies along the way and spent two years with global consulting firm Accenture.

Paul gets under the skin of our clients and their companies, to understand their consumers, markets, competitors, challenges and opportunities. It’s this understanding that helps us develop and implement strategies to delight their customers: Paul makes sure that what we deliver solves the right problem. He’s also the guy to talk to if you’d like to hire Front.

Patsy LaganPatsy Lagan, Project Manager Patsy is a dedicated project manager with Front. Patsy coaches and guides the team to ensure work is delivered on time and in budget. Patsy is a lapsed software engineer, having previously worked in technical roles at Keysoft Entellect in Sydney and Invest Northern Ireland. Patsy holds an MSc in Management and Organisation (which comes in handy) and is a registered Prince2 practitioner. We heart Patsy.

Katie EdwardsKatie Edwards, Client Services Manager Katie is responsible for all of our post-project services; she makes sure that the work we deliver (and our relationship with the client!) gets better and better and better. Katie has delivered a wide variety of projects in her own right including infrastructure setup, data migration, CRM rollouts, service management and training. Katie is a registered Prince 2 Practitioner and is qualified in ITIL Service Management.

Adrian DuganAdrian Dugan, Server-Side Developer Adrian is an experienced developer and delivers robust, working software using agile methods. Adrian’s core skills are in developing bullet-proof applications which sit at the heart of organisations – everything from e-commerce systems to bespoke content management tools. Adrian previously worked for a large e-commerce company, and developed many of their core systems. Adrian loves object oriented Perl.

Charlie NeelyCharlie Neely, Client-Side Developer Charlie leads our client-side development, working closely with designers, server-side developers and content producers to build sites in clean, standards-compliant HTML, CSS and Javascript. Front’s approach to building sites is to rapidly prototype working solutions, capturing feedback along the way – Charlie is central to this process, bringing it all together. Charlie has substantial expertise in both web standards and rapid prototyping, ensuring that the websites that we build can be widely accessed across a range of browsers and devices.

Warren SangsterWarren Sangster, Flash/Flex Developer Warren is a versatile developer but focuses on delivering rich internet applications using using object orientated Flash and Flex. Working closely with both the design and development team, he brings a deep understanding of both creative design and motion while staying ahead with technical developments within the Flash platform. Warren has been instrumental in helping develop and test our own re-usable AS2 code base that helps us spend less time re-inventing the wheel and more time focusing on the “special bits” of each project.

Jordan MooreJordan Moore, Designer Jordan Moore is a talented young designer with a passion for clean, sensible design and web standards. Jordan has worked for many of Front’s key clients, including BBC and Carte Blanche Greetings. Jordan also graduated from IMD at the University of Ulster.

Gareth DickeyGareth Dickey, Designer Gareth Dickey specialises in organic, illustrative design and motion graphics and has worked with clients including Dublin City University and Ofqaul. Gareth is also (also) a graduate of Interactive Media Design at the University of Ulster.

David HughesDavid Hughes, Designer David has a fascination with user centred design and web standards. He gets his motivation from watching his mum trying to surf the internets. David has a first class honours in interactive design and cut his teeth working in a digital advertising agency for 2 years.

Lee BraidenLee Braiden, Systems Admin Lee is Front’s Systems Administrator. Coming from an ISP background, Lee is experienced in Unix, Windows, Security, software development, and many other areas of IT. When not passionately improving systems and processes, Lee enjoys hiking, mountain biking, and obscure Japanese tea.





Design By Front Limited is a company registered in Northern Ireland | Registration No: NI 50668 | VAT Registration: 840 009957